Nike is generating excitement with a forthcoming collaboration with Fortnite, which is expected to provide exclusive rewards to members of its newly launched NFT platform called .Swoosh. The event, known as Fortnite X Nike Air Max,
has been teased by the sportswear giant through social media posts. While specific details have not been revealed yet, reliable Fortnite leaker HYPEX suggests that the collaboration will introduce an immersive Air Max-themed experience created by Nike using Unreal Editor for Fortnite. The event is said to include Nike-designed skins, cosmetics, and special rewards for .Swoosh members.
Launched in closed beta in November 2022, .Swoosh is Nike's web3-enabled platform that aims to champion athletes and shape the future of sport by establishing an inclusive digital community and offering a space for Nike's virtual creations. In May, .Swoosh released its initial NFT sneaker collection, which has already achieved sales exceeding $1 million.
In addition to the Fortnite collaboration, Nike recently announced a partnership with Electronic Arts (EA). This partnership will integrate "virtual creations" from .Swoosh into upcoming EA Sports games. The collaboration aims to create immersive experiences and enhance customization options within the EA Sports ecosystem. Select .Swoosh virtual creations will be made available in future EA Sports titles, providing unique opportunities for self-expression and creativity in the realm of sports and style.
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In a follow-up statement issued to IGN, EA clarified that they do not have plans to offer NFTs as part of their collaboration with Nike. A spokesperson from EA stated that they are working with Nike to explore how they can incorporate Nike's .Swoosh digital items into upcoming EA Sports experiences, providing unique player utility. While NFTs will not be involved, the partnership still aims to deliver innovative and engaging experiences for players within the EA Sports ecosystem, leveraging the distinct digital assets from Nike's .Swoosh platform
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